BREW Coffee
001
Independent Coffee Campaign
Art Direction / Campaign Visuals
2026
Joe Klassen / ate studio
I build AI-driven visual campaigns from product references, brand context and clear creative direction.
From product imagery and campaign systems to motion-ready assets, each project is developed as one intentional visual language.
Open to Part-Time Roles
Visual archive
Selected Work / 2025 / 2026
A collection of single-image studies and
visual experiments. Full projects with complete image series can be found below.
Selected Work
10 Projects
Experience & Education
Web Development & Digital Interfaces
Current
Independent Development
Bielefeld, DE
Current
Expanding my visual design background through responsive web design, Framer and front-end fundamentals, with a focus on translating concepts into functional digital experiences.
Secondary Education
2020
August-Hermann-Francke-Gesamtschule Detmold
Detmold, DE
2016 - 2020
Grades 5–9
How I Work
My approach to developing visual work from direction to final asset.
01 / Understand
I start with the brief, product references and existing brand material.
02 / Define
I establish the visual direction, from composition and lighting to materials and mood.
03 / Develop
I create and iterate the visuals, keeping products and brand language consistent.
04 / Refine
I select, polish and prepare the final assets for their intended use.
Profile & Focus
My focus is visual design, art direction and AI-assisted image production. I’m particularly interested in turning a brand’s character into a distinct visual language, across campaigns, product imagery and individual assets. I combine creative direction with AI-based workflows to build visuals that feel considered, consistent and usable.
01
Art Direction
02
Product Imagery
03
AI-Assisted Production